Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the aim of attracting, engaging, and retaining customers. It works on the principle of reciprocity — exchanging things for mutual benefit.

In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.

Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business. What follows are five content marketing ideas for March 2018.

In March 1973, a presidential proclamation created the first U.S. “National Nutrition Week” to help promote better eating habits. The leading American organization for dietitians at the time, the American Dietetic Association, offered strong support for the event and by 1980, the weeklong informational campaign had become National Nutrition Month.

National Nutrition Month may be an opportunity for marketers to publish content around healthy eating. This can be industry specific. Read more from…

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