Samantha Rushovich on Aug 9, 2018 in Social Media At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up.

However, many businesses throw together a profile haphazardly, and then don’t put the time and strategy into prioritizing its importance and success. You must put careful thought and consideration behind your social presence and then take it even further with paid campaigns to start generating leads for your business.

1. Create a strong profile First things first, you’ll need to create a profile that represents your brand in a way that is professional and engaging.

This all starts with creating a username/handle. When choosing a handle, shorter is better, consistency is key and getting your business’ name in there is essential.

Ensure that your profile provides all of the necessary information needed to drive prospective customers, partners and employees to your website. Include a summary of what your business does, contact information, links to relevant landing pages and anything else that could help your followers take the action your hoping for (i.e. Read more from…

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