Content marketing has become one of the preferred methods for engaging with customers in the digital age. And according to the latest survey from The Manifest, an online business guide, 53 percent of business are spending their time and money on the creation of this content.

The report points out how content marketing allows businesses to engage with their customers by becoming thought leaders in their respective fields. If your customers can rely on you for accurate and timely information, you will increase the level of engagement with them.

For small businesses, content marketing is one of the best and most economical ways to drive customers to your site. By sharing your expertise in blogs, videos, research and original data, you can become a source they can rely on.

Content marketing, as the name implies, is the marketing of valuable content to attract an audience by providing information they can use while promoting a business. A great example of this application comes from Benjamin Franklin.

According to Kristen Herhold, who wrote the report for The Manifest, Franklin created Poor Richard’s Almanack in 1732 in part to promote his printing business. People got some valuable information, and in return, they knew who published the content. Read more from…

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