Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry.

Done incorrectly, though, guest posts reach no one because editors won’t publish them. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.

In this blog, I’ll show you six ways to guarantee your guest post gets rejected.  Publication editors are the gatekeepers of guest posts. You can write all you want, but if no one accepts you as a contributor, you won’t get very far.

Editors decide who’s in, who’s out, and who’s on the “never open emails from this person” blacklist. To learn more about the rules of guest posting, my team asked editors about how they select which articles to accept and publish and which articles to reject.

Our research, which we published in “The State of Digital Media,” has helped us understand what it takes to succeed. Editors want more contributed content, but there’s a catch: Not all new ideas are created equal. Read more from…

thumbnail courtesy of