If your small business has an online presence, content marketing has to be part of your overall online marketing strategy. But creating the content which resonates with your audience and marketing it so it can reach as many people as possible is a challenge.

A new infographic by Branex, titled “7 Biggest Challenges of Content Marketing That Every Content Marketer Should Be Aware of” highlights some of the most common challenges you have to overcome to benefit from the content you create. For small business owners who create their own content, addressing the seven points in the infographic will go a long way to bringing better returns in their content marketing efforts.

On the official Branex blog, the company points out content marketing has become increasingly more important as the number of people who spend time online continues to grow. The post explains, “Content marketing is a powerful tool that helps you grow your brand awareness, brand loyalty, customers, and sales.

From quality vs quantity to creativity vs SEO debate, there are many challenges for content marketers.” The first one on the list is producing content that resonates with your target audience. In order to guarantee content marketing success, you have to thoroughly research and find out what your users want to read.

Based on your findings, you create the content. When you are ready to create the content, you have to balance search engine optimization (SEO) with creativity. Read more from smallbiztrends.com…

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