In surveying smartphone users to understand how they use social media, a recent survey found close to 90 percent use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second at 49 percent.

Meanwhile, 48 percent of smartphone users reported using YouTube everyday , 32 percent in the case of Snapchat and 31 percent for Twitter. The survey has some very insightful data for understanding how social media apps are being used across all demographics.

With this data, small businesses can engage with their audience at the right time and on the right platform with the content they are more likely to consume. For small businesses looking to increase their social media presence and engagement, knowing when and who is more likely to respond to your marketing effort will yield better ROI.

Riley Panko, Senior Writer at small business information platform The Manifest, which conducted the survey, highlighted the importance of understanding how social media apps perform. In the report, Panko explains, “Understanding how social media apps succeed is important for any business seeking to build an app that requires user interaction.” The survey questioned 511 smartphone owners who use at least three different apps every day to find out how they are using social media apps and what features and designs keep them coming back.

The demographics of the group surveyed included 72 percent females and 28 percent males with ages split as follows: 18 to 24-years-old (15 percent), 25 to 34 (28 percent), 35 to 44 (21 percent), 45 to 54 (18 percent), 55 to 64 (12 percent) and 65 and over (5 percent). By far, Facebook was the most popular social media platform with 87 percent of the respondents. Read more from smallbiztrends.com…

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