Catch up on all the week’s big marketing news, including YouTube upping its commitment to tackling unsavoury content and Amazon winning the Christmas ad battle. It’s undeniable that Google has had a tough year. The digital giant has come under fire for a lack of transparency when it comes to sharing data, and “marking their own homework” with reporting campaign results. But one of the biggest scandals of the year surrounds its video platform YouTube. At the start of 2017, an investigation by The Times into advertising appearing next to extremist content sparked a mass advertiser boycott. More recently, YouTube found itself in hot water once again for allowing child abuse videos to be hosted on the platform. And this week the brand’s CEO finally spoke out about how it will look to restore brand trust. Its biggest promise surrounds the hiring of new staff – YouTube will take on thousands of extra people to combat unsavoury content, bringing the total number of employees across Google working to address content that might violate its policies to over 10,000 in 2018. Read more here…

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