The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures. A marketing push that included individual strategies for different countries put the Vancouver train-tour company on track to build its business Rocky Mountaineer rail-tour company offers Western Canadian vacation packages that include four rail routes through British Columbia, Alberta, and the U.S. state of Washington.

The series: We look at decision makers among Canada’s mid-sized companies who took successful action in a competitive global digital economy. For Rocky Mountaineer rail-tour company president Steve Sammut, the vacation experience is “a cruise on the rails.”

In the five-and-a-half years since the Vancouver native joined one of his hometown’s most unique tour companies, Mr. Sammut has seen the business grow on a fast track. Story continues below advertisement Rocky Mountaineer president Steve Sammut, top left, and vice-president of global sales Karen Hardie, far right, at a sales retreat.

But that transformation didn’t come by chance. It was the result of a calculated business strategy that saw Rocky Mountaineer commit far more resources to marketing and sales.

For a tour company that shows visitors some of the most iconic and breathtaking views of this country, it took a while to figure out how to showcase them. Rocky Mountaineer was started when the company now known as Armstrong Group bought the trains and the routes from the federal government in 1990. Read more from…

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