Put simply, buyer personas are representations of your target customers. They are created by collecting and analyzing information about your ideal clients and leads.

In turn, a well-researched and utilized buyer persona will rake in higher sales and increase conversion rates. Once again, a buyer persona is the result of an in-depth study and analysis of your target customers.

If done right, this could provide you with higher marketing ROI and an improved relationship with your clients. For example, a buyer personas can greatly benefit your content marketing efforts.

Because you’ve done the research, you know what types of content they want to consume and the topics they find relevant and interesting. Personas will provide a clearer and more focused direction that helps you customize your content as you’re creating it.

The first and most important step in creating a buyer persona is collecting data. You simply need to take a close look at your research and identify the key points relevant to your concerns. Read more from searchenginejournal.com…

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