Locally founded RootsRated Media announced Wednesday a $6.5-million Series A investment and that it’s moving the company to Atlanta. “We really need to position the company for the right type of growth and talent becomes the critical lever,” co-founder and CEO Fynn Glover said.

“From an engineering and product standpoint, Atlanta is the market that’s going to [be beneficial].” TechOperators is leading the investment with $3.5 million and additional funds are coming from Fidelis Capital, Alerion Ventures. The company originated as an outdoors publisher and has transitioned into a content marketing platform business.

Since about 2015, the company has been focused on becoming a software as a service business. In 2016, the company launched a platform, called Compass, as part of the effort to “change the company’s direction substantially,” and raise capital, Glover said.

Now RootsRated Media helps small and medium-size businesses write, distribute and measure content through Compass. The company also offers other tech-enabled services.

While the marketing technology space is relatively saturated for larger companies, RootsRated Media is aiming to distinguish itself by helping small and medium-sized businesses in the outdoor apparel and destination marketing industries. The new funding will be used to expand the company’s sales and marketing efforts, as well as accelerate product development and expansion into new areas of content focus. Read more from nooga.com…

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