The Internet thrives on content, be it text, images, podcasts, videos, info-graphics, animation and many other types of content available today. What this simply means is that if you want to be successful on the Internet, then it is important to have an effective content marketing strategy.

According to AML, a content, talent and resource organisation; content is often misunderstood. The firm defines content as the “skilful capture of the brand essence of anything.” This in itself suggests that approach to content must be deliberate, strategic and painstakingly professional.

A great deal of content development, dissemination, and marketing for clear results lies in a sound grasp of strategy and clear mapping of stakeholders at every point in time. Content marketing can make a whole lot of difference in your online marketing efforts if done correctly.

One question I often get asked is whether it is better to outsource content marketing or develop resources in-house. Reality is that there is no right or wrong answer; it all depends on organisational preferences.

However, lack of in-house capacity, poor communication skills, weak execution, lack of experience are some of the reasons experts recommend outsourcing. That said; below are four reasons why you may want to consider outsourcing your content marketing. Read more from…

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