Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer. Marketing is in critical condition.
Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence.
And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future. Read more from heidicohen.com…
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