Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. As a platform, email has become such a norm that unless you’re a regular and devout practitioner, you may not appreciate its immense reach and utility.

Especially in this day and age, with Snapchat filters, Instagram stories, AR displays and the like, email’s allure has definitely diminished in the red-hot glow of these sexier newcomers. But experience and age come with their perks.

Email may have been around the block a time or two — or twelve — but it’s proven to be an incredibly reliable and effective marketing tactic, so much so that many marketers simply take it for granted or don’t actively think about how to truly harness its power. This is a foolish mistake.

No doubt your company employs content marketing and search engine optimization (SEO) efforts to drive awareness, generate sales and conversions and, ultimately, position your brand in a crowded, competitive marketing landscape. In reality, email is a significant driver of success in content marketing and SEO campaigns.

Not only is it extremely cost-effective, scalable, efficient and relatively risk-free, but email’s unmatched power in disseminating content to mass audiences and bolstering SEO establish it as the backbone of flourishing content marketing and SEO efforts. When you look at why this is, it helps to realize that email delivers an ROI four times greater than social media marketing (the next highest marketing strategy), according to a 2016 DMA/Demand Metric study cited by eMarketer. Read more from…

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