That seems to be the growing sentiment, with Facebook pushing its mission to improve person-to-person connection, and reducing the reach of Pages as a result. But then again, managing groups is a very different process – though one which could definitely help boost those engagement levels, which Facebook is so keen to see.

Continuing on its mission to re-focus on group interaction, Facebook this week held its first-ever Communities Summit in Europe. This follows last year’s Communities Summit in Chicago, in which Facebook invited “a few hundred group admins to gather, share and connect in real life.”

Learn how ProYo, an emerging brand in the frozen dessert space, used targeted and actionable data to create a successful location-based digital advertising campaign on a budget. The resulting discussions from their first event helped Facebook re-focus their efforts to improve groups, and at the Europe Summit, The Social Network announced a range of new initiatives which will further boost group engagement.

First off, Facebook announced a new set of functional updates for groups. The most standout change is a new color option – Facebook will now enable admins to add a personalized color which will be displayed throughout their group, providing an extra sense of personal identity and place. Facebook’s also making it easier for admins to find the various most-used options, by adding them all to one screen, streamlining the management process.

Another cool addition is the ability for admins to pin announcements to the top of the group page – you’ll be able to add up to 10 announcements which will be highly visible to all visitors. That could make it easier to organize real-life meet-ups and events, while also ensuring all members are aware of any important updates or changes. Read more from socialmediatoday.com…

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