“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.” This quote, to the surprise of many, came from Facebook CEO Mark Zuckerberg during the company’s Q4 earnings call in February. Essentially, this is something of a concession that a competitor – Snap Inc. – came up with a better idea, that they caught onto the next phase of social before Facebook did.

It’s not like Zuckerberg to credit competitors in this way. Known for his fiercely competitive approach (Snap CEO Evan Spiegel says that Facebook was out to ‘crush’ Snapchat after he rejected the company’s takeover offer), the statement underlines why The Social Network has been so keen to push its Stories tools, especially following the success of Instagram Stories, which now has more than 300 million daily active users.

But despite the success of Instagram Stories, their other Stories clones haven’t really… well as noted recently by a Social Media Today reader: This is true – from various accounts, Facebook Stories remains a barren wasteland for most, with those faded, ghostly profile images of your friends staring back, representing stories that’ll never be told. Even the integration of Messenger Day (which had 70 million daily users in its own right) with Facebook Stories doesn’t seem to have livened it up a lot.

Of course, only Facebook has the official usage data – which they, thus far haven’t released – but despite Zuck’s enthusiasm, it does seem like there’s not a heap of interest in Facebook Stories more broadly. In their latest effort to push Stories, TechCrunch is reporting that Facebook will roll out three new Facebook Stories tests to prompt more usage.

The three new ideas being tested with some users are: As noted, these tests will be limited in scope – the first is only appearing to a small group, the second among users in the Dominican Republic, and the third, again, with a small percentage of users. Facebook will obviously use the feedback from those initial tests to decide on further action – but one thing is very clear: Facebook is certainly not giving up on Stories on their main platform. Read more from socialmediatoday.com…

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