Millennials make up a large chunk of the population (30% in America) and, with them being the most lucrative market, it’s no surprise that brands want to know how they could possibly hook in this influential group of people that could potentially turn into loyal customers. Generation Y has become a priority but marketing to them is a mystery to many brands, especially if your marketing team is older and slightly out of touch.

Here are five handy tricks to follow if you find yourself in brainstorming sessions scratching your head, frantically trying to come up with ideas on how to appease millennials with your brand’s messaging. It should come as no shock that millennials love to browse the internet, with it being found that they spend an average of 25 hours per week online.

They are actively searching for content to interact with and, if you aren’t utilising the power of the internet, your brand will seriously lose out. You need to make sure you are creating engaging content that will excite a younger generation.

For example, creating a tool or calculator which will give them a personalised outcome will encourage them to interact with your content, as well as possibly share it on their own social media channels. Gone are the days that magazine ads or direct mail campaigns were the only way in which a brand could reach their target audience.

Instead, brands should be looking to create informative content such as whitepapers, blogs or even videos that millennials can read or watch and learn as they do so. Generation Y trust experts and are 247% more likely to be influenced by blogs or social networking sites, so getting this informative content out on your social media channels and on landing pages of your website is a must. Read more from performancein.com…

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