This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them.
The concept of multi-channel digital marketing has gained popularity among digital marketers over the last few years as brands and agencies have realized that one-off campaigns targeting potential customers on only one channel at a time no longer cut it. In this article, we will examine updated multi-channel digital marketing tools and effective strategies; but before we do, let’s clarify what multi-channel marketing actually means.
“Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers,” according to digital marketing agency Emarsys. While as marketers we try to best predict how and where our customers might interact with us, giving them a choice — a say in the matter — leads to higher conversions.
This requires casting a wide net of orchestrated touch-points and repeating your brand message across various channels, but ultimately improves your chance to raise customer awareness and let the message sink in to actually have an effect. Let’s take a look at a handful of channels that effectively support a multitude of touch points and provide your customers with choice in selecting their preferred channel.
The advantage of social media is that it can be utilized as both introductory (initial interest) as well as retargeting channel leading a new customer further down the sales funnel. Facebook is a fantastic method to fill the top of your funnel with visitors. Read more from searchenginewatch.com…
thumbnail courtesy of searchenginewatch.com