To reduce Nigeria’s 17 million housing deficit, real estate developers are taking up pragmatic marketing strategies to help Nigerians realise their homeownership dream. Dayo Ayeyemi reports Housing is more than mere shelter as it encompasses all basic infrastructures such as road network, power supply, clean water and other services that make life enjoyable.

Besides, the number of quality houses in any nation is one of the criteria for measuring its level of development and quality of life. Real estate sector has been seen by experts as a mirror of the economy as it directly reflects the economic status of the nation.

However, despite the huge housing deficit of 17 million in Nigeria and the need to build 740,000 housing units annually to bridge the gap, statistics have shown that over 60 million residents are living in indecent houses across the federation. According to the United Nation’s statistics, 60 per cent of households in the developing world don’t have access to clean water.

Besides, the UN report says 30 per cent of urban population in the developing world live in slums, while 4.5 million move into slum each week. Bracing to reduce homelessness among Nigerians and improve living condition, some real estate developers have mapped out pragmatic sale strategies to simplify and help Nigerians in need of accommodation fulfill their dream of home ownership.

From site and services scheme to introductions of easy flexible payment, concession and high discounts among others, home seekers now have options to choose from. Marketing edge
Group Managing Director, Adron Homes And Properties Limited, Oba Adetola Emmanuel King, said that successful strategy required hard work, critical thinking and strong execution skills. Read more from newtelegraphonline.com…

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