If you are enjoying these marketing articles, you can listen to my music industry marketing podcast here. Having a comprehensive marketing plan for your music is absolutely crucial to success.

Contrary to some people’s beliefs, you need both a good music product & plan in order to achieve success. In this article, we’re going to discuss what a marketing plan is, and how you can use it to better the results of your campaigns.

Firstly, you have to ask yourself what you want the end result to be. Here’s some options: – More social media followers.

– Sell more tickets to shows you’re playing at. – Increase engagement on social media.

In this example, Will Smith uses his influence to help promote Jaden Smith’s remix collaboration with Nicky Jam: Once your objectives are identified, it becomes a lot easier to reverse engineer your actions to achieve them. With this understanding, you’ll have a much better understanding of how to meaningfully communicate with your fans. Read more from edm.com…

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