Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique.

Data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content that is interesting, newsworthy, and sharable.

And it should also help drive more traffic to your site. One of the coolest things about creating your own proprietary data is that it’s kind of reminiscent of playing “Jeopardy!” The thoughtful questions, simple responses, and the basic simplicity of being the first to have the knowledge.

Creating your own data for an article is typically one big headache. If you’ve ever tried to survey customers, you know what I’m talking about.

But, as SEJ’s own own Loren Baker says, “Be the source.” When you create your own data, people will want to link back to the place they cited. Using tools like Google Trends and Google Consumer Survey, you can search for trending topics and build your own data. Read more from searchenginejournal.com…

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