Spring is in the air (hopefully coming soon to Boston_ and it’s time to put a fresh coat of paint on those dusty social media accounts. So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your profiles even more important.

Even if you post regularly, keep up with the trends, and get lots of engagement, you may still want to take a close look, and see if there’s anything worthy of refinement. Update your pinned post – Make sure your pinned post is the first thing that you want people to see when they hit your Page.

First impressions are everything.  Check out Messenger – Companies and organizations of all sizes are now using Messenger to communicate with their audiences.  Whether you take on any, or all of these tips, hopefully they, at the least, get you thinking about how you can refresh your accounts, and keep your presence fresh and active.  The must-read news, updates, and insights into all things social media marketing. LinkedIn’s rolling out two new video options – video for Sponsored Updates and video on company pages.  Pinterest is introducing a new following tab to give users more options on how they find content.

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