You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines.

Those are some darned useful qualities. But not all journos will hit the ground running.

Making the switch to content marketing can take a bit of adjustment. And reporters who can’t get their head around the differences are going to struggle.

I know because I spent 17 years as a newspaper and radio reporter before being wooed to content marketing. I know because, as a managing editor for a content agency, I’ve employed and then unemployed several members of my old profession.

What follows is my list of areas where reporters can struggle when they make the switch and my suggestions for helping them adjust. Or, as I like to call it: How to Train Your Journalist. Read more from…

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