Scott would have likely gone without a watch for his third and final excursion, had his personal items not included a chronograph provided by Bulova. NASA described it post-flight as an “unauthorized timepiece,” but for five hours on Aug.

2, 1971, Scott wore the Bulova wristwatch outside on the surface of the moon. Forty-four years later, Scott auctioned the Bulova watch for a record $1.625 million.

One month after the sale, Bulova announced it was producing a “re-edition” of the watch. The special edition moon watch replica took its “inspiration from astronaut Dave Scott’s personal Bulova chronograph worn during the Apollo 15 moon landing,” Bulova wrote on its website in early 2016.

That text, along with other examples, including the content of a booklet packaged with the replica moon watch and the description that Kay posted to its website, made reference to Scott without his permission, he said, violating his “right of publicity through commercial appropriation” and was an unauthorized use of his persona.Mission or misappropriation
In their separate filings for a summary judgement, Bulova (the Citizen Watch Company of America) and Kay (Sterling Jewelers) claimed in part that the use of Scott’s name and likeness — the latter in both photo and video form — was incidental and fell under fair use. “What compels the court Read more from…

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