Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Optimization doesn’t happen overnight.

It takes a lot of little steps that are accomplished over time to reach a high-performance state. Superstud Olympic figure skater Nathan Chen didn’t accomplish landing quads at overnight.

Instead, he first learned how to land a single jump, then a double, then a triple, and finally a quad. Along the way, he likely fell unmentionable times, learning and making corrections one at a time until he had all the pieces necessary to consistently land a quad.

Users’ embrace of the marketing technology stack evolves just like Nathan Chen’s journey to landing quads and Olympic success. Marketing technology should support the marketing strategy, not be the marketing strategy.

That means that before you start the journey, you must know what you want to accomplish, e.g., improved lead conversion, more leads or higher-quality contacts. Then, consider how martech can support the strategy. Read more from…

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