While content creation is essential for any business, knowing what content to create and why is paramount. Defining a content strategy is a top factor that contributes to B2B marketers’ increased content marketing success.

Yet, only 37 percent of marketers work in organizations that have a documented content strategy. If only businesses recognize the value of a defined content strategy then perhaps they’d achieve a higher level of overall content marketing success.

Rob Ousbey, VP of Operations at Distilled, recently discussed the significance of strategizing and creating content that’s customized for the target audience at PeepCon 3.0 in Manila, Philippines. Here’s a recap of Ousbey’s presentation.

Strategizing is an important part of content marketing. The client’s goals and the marketer’s strategies and tactics need to be aligned.

The following elements should be determined: Keep in mind that strategizing should only take some time. It shouldn’t drag on for months or else you won’t get things done. Read more from searchenginejournal.com…

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