Microsoft has a problem. They have 600 million Windows 10 users, but the number who actually love the operating system is much, much lower than that. While loving an operating system may be an odd thing to expect, it is a pretty normal feature of owning an iPhone for example and a stated goal of Satay Nadella, who said “We want people to love Windows on a daily basis.

We want to make Windows 10 the most loved version of Windows.” This weakness has opened Microsoft up to having their position in computing usurped by more modern competitors such as iOS and Android, with the risk of completely supplanting Microsoft in day to day usage. To address this issue earlier this year Microsoft created a new Windows Engagement organization in the Windows and Devices Group under the leadership of Joe Belfiore. The organization was created out of the Saga group, responsible…

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