MTN Group has selected Flytxt’s NEON-dx to automate both inbound and outbound marketing across its entire network of more than 217 million subscribers. The three-year licensing deal means that all the company’s operations across Africa and the Middle East will be using Flytxt’s NEON-dX to provide an improved, personalized service for MTN customers, resulting in higher product uptake and reduced customer churn.

NEON-dX will be used for outbound marketing and inbound marketing across traditional and digital touchpoints. The software will enable MTN to better understand its customers through learning their behavior and predicting what they want in real time, creating deeper and longer relationships, said Flytxt. NEON-dX replaces MTN’s existing system and is designed to use machine learning to provide deeper understanding of customers and recommend next best offers.

The insights from advanced analytics will allow MTN to personalise offers and services to reflect the customer’s contextual needs and interests in real-time. The agreement is just the latest major deal for Flytxt, which also recently announced an agreement with Viettel Telecom in Vietnam and with another major operator in the Arabian Gulf, said the company.

Dr Vinod Vasudevan, CEO, Flytxt
NEON-dX will provide MTN Group with a unique competitive edge across its markets by allowing the firm to personalize engagement for each of their customers, resulting in an uplift in net revenue. Albert Fernandez, the Head of Group Consumer, MTN
Our strategy includes providing the best customer experience and harnessing the potential of the market-leading technology.

In NEON-dX, we believe we have chosen a product that meets both of those objectives. Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry. Read more from…

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