Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order.

The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from ranking well. Panda had a seismic effect on our industry and changed how the search engine optimization (SEO) and search engine marketing (SEM) industries approach content creation.

Under the new algorithm, not only did thin content devalue a web page’s value, but it also devalued the quality of your domain as a whole. In general, parsing pages should be taken case by case to evaluate different strategies that would fully utilize the value of each individual page.

There are three basic strategies for dealing with thin content: You can update or redirect it or use a noindex tag on the web page you don’t want in the search index. There are advantages to each strategy, although your decision should depend on the purpose and equity of the content itself.

Ask Google engineers whether it’s better to keep thin content, update it or remove it entirely and you’ll receive a couple of different answers. Here is Google Webmaster Trends Analyst John Mueller saying to noindex thin content: Depending on the size of your site or blog, you may have hundreds of thin or outdated posts that need to be optimized. Read more from…

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