At CeBIT last week, intelligent spaces vendor Purple and Huawei jointly announced a new marketing solution designed to bridge the online-to-offline (O2O) gap by bringing Google Analytics-like insights to physical venues and retail outlets. The solution sees Purple integrate its business applications with Huawei’s CloudCampus infrastructure, the latter being a Wi-Fi and IoT network architecture with a cloud-based management platform.

According to Purple, its solution delivers rich Wi-Fi analytics to help businesses to better understand their customers and how they interact with a menu to build detailed customer profiles. This can then be leveraged to develop better customer loyalty and reap more revenue to maximize business value.

Importantly, businesses can then take meaningful action based on the data collected. Purple says this can be achieved through social engagement, location and presence analytics, and a broad range of connectable data sources for an accurate, customer-centric solution.

“We are honored to ink a global partnership with Huawei. Huawei is committed to building a fully connected, intelligent world,” said Eric Law, the global chief revenue officer at Purple.

“Purple is willing to work with Huawei to unleash the full potential of Wi-Fi networks. Doing so will be creating ever-lasting value for customers and enabling more enterprise users to [proactively] embrace new opportunities.” “50 million people are connected and logged on with their personal credentials to Wi-Fi. Read more from…

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