Text100 has promoted Mabel Chiang to the role of managing consultant for Singapore. She takes over from Marc Ha, who has been appointed managing director, client strategy and business development, APAC.

She also reports to Yeow Mei Ling, who becomes managing director, Southeast Asia overseeing the agency’s operations in the SEA region. Following the move, Chiang will be tasked with the growth of Text100 in Singapore, and also retain the agency’s focus on client satisfaction and employee retention.

Her promotion also comes on the back of seven new retainer client wins in 2018 for Text100 Singapore, of which six were from pitches, the statement added. Some of these new clients include Alipay, Cloudera, PropertyGuru and Qlik.

Text100’s long-tenured or growth clients in Singapore include Adobe, NetApp, Red Hat, Rolls-Royce, Swift and Zebra Technologies. “I’m hugely proud that Chiang has agreed to take up the reins.

She is an accomplished, highly-respected leader who embodies what Text100 is all about – committed, talented and people-focused. She will continue to be brilliant as she guides the rocket ship that is Text100 Singapore to even greater heights,” Lee Nugent, regional director, APAC, said. Read more from marketing-interactive.com…

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