The current state of mergers and acquisitions in the marketing space and how valuations are being impacted: Mergers and Acquisitions (M&A) generally refer to the joining of two companies or other business organizations into one; either as the two companies consolidate into one entity with both companies sharing ownership and control of the new enterprise (merger), or when one larger organization takes ownership of another party’s assets or stocks (acquisition). Mergers and Acquisitions usually take place because the parties believe this transaction will help them to both enhance financial performance and lower risks.

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