From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will continue to be a viable advertising and engagement platform.
In an attempt to rebuild trust, ensure better data protection and transparency, the social network is doubling down, again, on their commitment to improving the user experience and creating a fun, respectful community. As all marketers will remember, the quest to improve user experience started way back in 2015, with the announcement it would be making refinements to its News Feed to strike a better balance between friends, public figures, publishers, businesses, and community organizations.
That continued in the summer 2016 with more updates favoring friends and family content—and was still on the move when the first scandal broke later that year. Of course, these changes didn’t do marketers and brands any favors in the organic reach department.
Organic reach had already been declining, and these moves have nearly eliminated its potential. And now, more changes have arrived, presenting new challenges as well as some opportunities.
Below we share the low-down on five of such recent or rolling out changes, what they mean for social media marketers, and some potential next steps to take. 1. Read more from toprankblog.com…
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