Given the ubiquity of social media, it makes sense that company employees are connecting on social, and interacting via digital channels. For businesses, this can provide a new potential avenue for connection and collaboration – but there are barriers to adoption of professional social connection, particularly among certain demographic groups. To get more insight into this, digital workplace solutions provider Igloo recently surveyed 1,000 full time workers in the US to get a better perspective on how they connect with colleagues on social.

The research provides some interesting considerations, both for internal collaboration and connection, and employee advocacy. Check out the infographic below for a full overview of their findings.

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