Deborah Anderson on Jul 19, 2018 in Content Marketing It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.

Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal and/or business lives. Nor are we likely to say “No” to getting more in return for the time and money that we do spend.

We want (and maybe need) to be able to get more for less if we want to manage the situation. That includes accomplishing more with less time and/or less money, which is the essence of increased productivity.

I confess. I have an information technology background (experience and education).

As a result, I sometimes say (write) geeky things. Fortunately, I can avoid some of that tendency and spare you… to a certain level. Read more from…

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