Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter. Any C-level execs who say writing is a simple task are full of themselves.
Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging.
Getting thoughts down clearly in writing is difficult. When leaders struggle with the written word, it’s then up to the marketing or sales departments to translate a company’s messages to the public. And the messages should come directly from the upper tier members.
The voices that prospects want to hear from are at the top of the food chain – the founders, presidents, and C-level executives. Some companies have a writer with two decades of experience on staff, but this usually isn’t the case.
Not just any Joe Schmo. You want a ghostwriter with experience. Read more from searchenginejournal.com…
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