Between going on listing appointments, negotiating sales and converting leads, real estate professionals have their hands full. But for those dead set on dominating the market, a well-rounded content marketing strategy is key. With multi-channel marketing innovator Discover Publications, real estate professionals can reap all the rewards without doing any of the heavy lifting. Discover Publications was founded over 25 years ago by former real estate agent Leo Zupan. “Leo did well in real estate, but in 1993 became a single father of four,” says Catherine Sylvester, Leo’s daughter and CEO of Discover since 2015. “That was back when agents had to constantly be in the field. Leo had to figure out how to stay in the industry he loved and also be home when my siblings and I got off the bus.” Carrying on the values upon which Discover Publications was founded, Sylvester explains that the motivation behind the creation of the company has everything to do with Zupan’s experience as a real estate agent. Drawing on the difficulties he faced when trying to find good marketing that didn’t require a large time commitment, Zupan developed a direct mailer that was unlike anything else on the market at the time. Read more here…

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