@John_J_Walsh  I appreciate the share, John. https://t.co/gQ8yjvfPYk  @Mrs_Irena  Thank you, for the share, Irena.

https://t.co/lCC6dVJzDw For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical.

The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales–including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G.

A central premise of this book is that to remain relevant, businesses must indisputably know why they matter to their customers. Get the latest updates from the Marketing Insiders and receive 10 Content Marketing ROI Formulas and Calculations from my book The Content Formula.

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