Here’s a look at the restaurants dominating the social conversation. ShareIQ, a platform for measuring earned media performance, recently released research that stacked the biggest quick-serves against each other in search of social media domination.
The $200 billion industry is heavily divided, but ShareIQ’s research focused on the major players: McDonalds, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, and Domino’s. The survey looked exclusively at online engagements and found different leaders on different social media platforms. On Facebook, Taco Bell was the clear winner.
The brand notched 29 times the amount of engagement as Wendy’s, totaling nearly 500,000 reactions of the more than 1.1 million total interactions split between the seven brands on the platform. On Instagram, it was a different story.
Domino’s was the clear winner with 1.4 million likes between the start of the year and April 2. Again, Wendy’s was the laggard among the seven brands studied, totaling just more than 125,000 likes on the photo-sharing app.
McDonalds was sixth with about 197,000 likes earned. The next closest competitor, Taco Bell, totaled more than 300,000 likes over that three-month period. Read more from qsrmagazine.com…
thumbnail courtesy of qsrmagazine.com