Discovery Jeet’s potential cannot be refuted outright since 85% of Indian homes are still single TV households with families that crowd around the idiot box and watch it together.Karan Bajaj, senior vice-president and general manager, South Asia, at Discovery Communications India is getting ready to launch a Hindi general entertainment channel (GEC) Discovery Jeet early next year. He enthusiastically showcases the rushes of the footage for some of the serials that the channel will air. He seems pleased with the results. After all, Discovery moved its headquarters from Delhi to Mumbai for the sake of the new channel considering the programming eco-system in the maximum city is more evolved. “The centre of gravity for Discovery has shifted because of local production. Creative directors and production houses are all in Mumbai,” he adds. For starters, Discovery Jeet will begin with 3-5 hours of original programming with serials such as Swami Baba Ramdev: The Untold Story, a scripted biopic tracing yoga guru Ramdev’s journey from a life of anonymity to becoming a national icon and a businessman and Saragarhi—the story of 21 Sikhs who fought 10,000 Afghans in the 1850s. Besides, there’s a series exploring the paranormal, among others.Every story has a singular thesis—that of the underdog winning, made to appeal to the tier 2 and tier 3 town audiences. Read more here…

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