From hit TV shows to viral ads, the bitcoin revolution is inspiring the creative minds who shape modern pop culture. Two recent examples come from HBO’s Silicon Valley and the Oscar Mayer meat company which created its own “bacon-backed cryptocurrency”.

These stories and more are in today’s edition of Bitcoin in Brief. Also Read: Binance to Invest $15 Million in Bermuda as Crypto Regulations Advance Oscar Mayer, the meat brand owned by the world’s fifth-largest food and beverage conglomerate Kraft Heinz (NASDAQ: KHC), has announced it launched the “first-ever cryptocurrency backed by bacon.” Fans are invited to “mine” Bacoin by participating in a promotion and pump the value by shilling for it on social media.

The company is known for its ads targeting kids, and this publicity stunt showcases how marketers are turning to cryptocurrency hype to tap into a younger demographic. “Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon,” said Matt Riezman, brand manager for Oscar Mayer.

“Add to that our proven expertise in the bacon-tech space, Bacoin is poised to deliciously revolutionize the cryptocurrency market.” HBO’s comedy series Silicon Valley, which parodies startup culture, has recently featured bitcoin as part of an episode. A charterer of the show created a price alert that blasts out the death metal song “You Suffer” by Napalm Death when the exchange rate fluctuates.

And, of course, someone has now quickly turned that gag into a reality, as The Verge reports. The blockchain research center at UCL (University College London) has announced it cut all its ties with the IOTA Foundation, the group behind the 11th most valuable cryptocurrency in the world by market cap (MIOTA). Read more from…

thumbnail courtesy of