A perfect storm of regulatory changes and card brand rule changes has left many merchants wondering to whom, exactly, they are beholden and what, exactly, they must do to comply. To add complication to complexity, changes that many see as regional, such as the second payment services directive (PSD2) in Europe, will have ripple effects across the global regulatory landscape, impacting business, cross-border commerce and fraud mitigation the world over.

According to Ethoca’s SVP Industry Solutions Julie Fergerson and CMO Keith Briscoe, merchants can’t afford to “wait and see” what happens. There can be serious penalties for any business that touches a payment and fails to comply.

Whether it’s PSD2, Strong Customer Authentication (SCA), the General Data Protection Regulation (GDPR) or new chargeback rules, global and regional regulations and mandates affect every business — so merchants would do well to prepare now rather than later. Fergerson, Briscoe and a panel of industry experts will address these challenges and field questions in a webinar on April 25 at 1:00 p.m. EST.

Register now to participate. Here’s a sneak peek at what to expect.

Regulations can feel a bit abstract and overwhelming on paper, especially when so many changes are happening at once. In the upcoming webinar, Fergerson and the panel will thread the needle between these regulations and the closer-to-home reality of how merchants can authenticate consumers and protect their data, comply with regulations to share certain data and do it all while avoiding giving bad guys the advantage of anonymity by affording too much privacy. Read more from pymnts.com…

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