Fidelity Investments, which manages $2.4 trillion in assets, is looking for new employees who can develop products for cryptocurrencies, a sign that it could get more serious about digital currency. For a large conservative financial firm, Fidelity was early to realize the potentially transformative impact of cryptocurrencies and blockchain technology in general.

Chief Executive Abby Johnson has pushed the firm to experiment with cryptocurrencies, and she even spoke at the Consensus conference, the largest annual gathering of crypto-fans in the world, in 2017. But Fidelity’s actual experiments in cryptocurrencies have been modest.

Some Fidelity customers can see their bitcoin balances in their accounts, but customers can’t buy and sell digital coins on the platform. Fidelity has mined cryptocurrencies, and accepts bitcoin and ether for charitable contributions.

Employees can purchase food with bitcoin at the Fidelity cafeteria in Boston, and join a Bits and Blocks club to attend internal lectures on blockchain tech. And yet, Fidelity has mostly been experimenting while other financial firms have been diving in more aggressively, from big traditional exchanges that offer bitcoin futures to companies such as Square (SQ) and Robinhood that allow users to trade digital coins.

New job ads sent out internally indicate that Fidelity may have larger ambitions. One ad, obtained by Business Insider, looks for a systems engineer “to help engineer, create, and deploy a Digital Asset Exchange to both a public and private cloud.” There are several companies that allow investors to exchange currency for digital coins, but none with the clout or reputation of Fidelity. Read more from barrons.com…

thumbnail courtesy of barrons.com