It’s no longer the case that blockchain startups can run a successful ICO with just an idea and a token. In this article, you will learn how to assemble the fundamental components of a successful ICO pitch deck A persuasive ICO deck or pitch that addresses investor considerations is key to successfully selling your token. However, most startups spend too much time with an expert technical team building the perfect blockchain-based technology, only to find that they’re unable to develop and present a compelling ICO pitch to raise funds.

Here are some of the key components we’ve found from working with successful blockchain clients that make up the general structure of a successful ICO pitch: The increasing popularity of ICOs has resulted in numerous projects where the application of blockchain technology appears to be an afterthought and potentially unnecessary. Getting clear as to why you’re building the blockchain application and illustrating the magnitude of the problem you’re solving will help you get initial buy-in from investors.

In your pitch, it should also be made clear that your solution is relevant to a problem that people are facing at this current moment versus something that people theorise might happen. Most crypto-investors are usually interested in one thing —the value appreciation of the tokens that they purchase. To allay doubts of a dud token investment, blockchain founders need to be able to clearly articulate how their tokens are created, how they will be used and why they’ll grow in value over time.

Making a case for the longevity of your token value means illustrating what the circulation of the currency will look like as well as highlighting scenarios for increasing demand, adoption and scarcity. Communicating how the tokens work in the grand scheme of things will increase your chances of swaying investors.

As with any company or solution, it’s the people and teams behind it that make or break the project. Ask yourself these questions: Token holders want to invest in not only the longevity of the technology but also the people behind it. Read more from…

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