Call it an explosion of cute names for a cause. Announced this week, CryptoKitties debuted a number of new initiatives that will further decentralize its popular ethereum app, which while largely passing under the radar, show the startup is making strides to give users rights.

It’s been the subject of criticism for the beloved game, which raised $12 million in March with the expectation it would loosen controls on its code in line with the larger crypto ethos. Among a slew of updates, CryptoKitties is open-sourcing its API and smart contracts for gameplay in the KittyVerse – a virtual world of experiences including catfights, racing and accessories – through a developer toolkit.

Plus, it’s updated its user agreements to be more lenient and introduced a players’ rights contract called the Nifty License. “CryptoKitties …

was always criticized for not being completely decentralized,” Afri Schoedon, communications officer at the ethereum startup Parity, explained. “I think CryptoKitties is doing a good job on finding the perfect path between decentralization and usability.”

He continued: The more you try to decentralize things, the more complicated it will be to actually use it.” And CryptoKitties isn’t just improving for end-users, but also for developers. Read more from coindesk.com…

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