Rebranding a product is a risky move that doesn’t always pay off. This is the risk that Raiblocks (XRB) took when it decided to change the cryptocurrency’s name to Nano (NANO).

The reason why the folks behind Raiblocks (XRB) were willing to take this risk is quite simple, no one knew how to pronounce the name and this was affecting its public perception. Luckily, the rebranding of Raiblocks (XRB) to Nano (NANO) was a success and the cryptocurrency’s value started growing.

Therefore, dropping the Raiblocks (XRB) moniker was the company’s best choice. However, a lot more things happened to Nano (NANO) in these past few months such as when then cryptocurrency’s price stagnated.

Nonetheless, the rebranding of the cryptocurrency showed us that Nano (NANO) has a bright future ahead of it. To make things even better, the folks who are in charge of Nano (NANO) are tirelessly working towards getting more companies and investors to adopt the NANO token.

In fact, the Nano (NANO) team is carefully working on a “master plan” which will help them with adoption. If the plan works out, then Bitcoin (BTC) will finally receive some tough competition from another cryptocurrency than Ethereum (ETH) and Ripple (XRP). Read more from…

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