by David Atkinson
From November 2017 through to March 2018 I’ve been collecting insights from my LinkedIn connections, asking them about their ICO experiences. I asked people in different roles covering founders, legal, technical, marketing.

Represented here are people from more than 120 projects, from more than 15 countries. I learned a lot about how to run a great ICO, some of which we have applied at our Holo ICO. What surprised me most about the responses I’ve received so far is that there is hardly any contradictory advice.

Almost all responses fit neatly into eleven categories, with the only tensions being the use of advisors (some advocate some do not) and the use of Telegram channels (some say essential, some useless). Of all the things I learned from this survey, a few big points came up over and over again: Know yourself & your product This point seems so obvious, but it is only 18 months ago that you could publish a slideshow and smart contract, scramble a $2 million raise and watch your ETH grow 100x.

The bar is higher now. There is huge competition, there are the frequent rises and falls of Bitcoin and Ether and there is a lot of money and constant chatter. Everyone has an idea of what you should be doing and how you should be communicating.

Your community does, your team does, the regulator does, your advisers do, your crypto investors do. But you need to know what you want to achieve and how you want to do it. Read more from…

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