LONDON — The former CEO of Visa in the UK and Ireland has joined a new cryptocurrency startup that hopes to make spending crypto an everyday occurrence. Marc O’Brien, who led Visa UK & Ireland from 2008 and 2014, has joined Crypterium as CEO.

The startup, which was incorporated in Estonia last year, raised $52 million through an initial coin offering (ICO) at the end of last year. The startup was founded by a group of entrepreneurs who want to make it easy to pay with cryptocurrency such as bitcoin and ether in everyday situations.

O’Brien told Business Insider: “The idea is that cryptocurrency is actually quite difficult today to use as an everyday method of payment. If you were to go to an exchange with your bitcoin or your ether it would probably take you 3 to 7 days to get that money paid out into a normal bank account.

“What Crypterium will do is make that whole process seamless and give an opportunity for a consumer to actually use their cryptocurrency to pay for everyday items.” O’Brien was hired after a search by executive recruiter Sheffield Haworth.

O’Brien said: “They’re looking for an experienced financial services team now. “They’re very good at recognising that they were the right team for the concept and the initial coin offering but now that they’re moving into the operating model they need to bring in experienced professional staff that are used to dealing with large-scale, global operations.” Read more from…

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