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More competition is coming to the commission-free cryptocurrency trading market. Voyager, a startup backed by an Uber co-founder as well as an early investor in the ride-hailing company, revealed plans Wednesday to offer no-fee trades of at least 15 different cryptocurrencies, including Bitcoin, Ethereum and others.
The company will function as a sort of aggregation engine for cryptocurrency prices across more than a dozen trading venues, allowing customers to buy and sell Bitcoin and other digital assets at the best value available among them. By waiving commission fees—the bread and butter of most cryptocurrency trading businesses—Voyager expects to compete with Robinhood, the stock trading app that also currently provides zero-free trading of five cryptocurrencies.
“We saw an opportunity to build a dynamic smart order router that can take advantage of the marketplace and also offer customers no commissions,” Voyager CEO Stephen Ehrlich tells Fortune. In lieu of trading fees, Voyager will make up the difference in revenue “by beating the average price of the coins at the point in time we execute the trade.” By simultaneously connecting to and showing prices from 10 cryptocurrency exchanges plus three additional market makers—including those based in the U.S. as well as abroad—Voyager believes it can consistently execute buy and sell orders at better prices than customers would often get by just visiting one exchange, such as Coinbase or Binance.
“Sometimes you go to trade on a certain exchange, but there’s no liquidity there,” explains Ehrlich, the former CEO and founder of retail brokerage Lightspeed Financial who also previously ran the professional trading arm of online stock broker ETrade after Lightspeed acquired it. Ehrlich says he became interested in cryptocurrency about a year ago, and now plans to bring his experience catering to both individual and professional investors in the traditional equity market to the crypto industry. Read more from fortune.com…
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