just-people-videoWe advertise what we are and what we do constantly. At the core advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

[pro-player width=’560′ height=’340′ type=’video’]http://www.youtube.com/watch?v=audakxABYUc[/pro-player]