It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways to do it.

Emails don’t need to be stuffed with images and videos to capture your audience’s attention. Simple text is often enough to get your message across.

At the same time, including keyword-rich text is important if you want to repurpose your emails for the web down the road. So use visuals in your emails when they’re relevant and add value.

But don’t underestimate the value of regular keyword-rich text to optimize your email and SEO strategies. Archiving your old newsletters on the web is a great way to repurpose old content.

It also gives you more indexable pages on your site for Google to crawl. As long as your writing is SEO friendly, you can reach a new audience of people who discover your emails through keyword search. Read more from…

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